This project was for a school assignment were we studied the different buyer personas and how they may be used when creating an ad. A buyer persona is a visual representation of a brand’s target customer. They are based on research and data related to previous consumer behavior. The persona includes information related to demographics and psychographics associated with the specific target market for the brand. I had to pick out three existing ads of my choosing, from there I had to identify what archetype was utilized and create a buyer persona based on demographic and psychographic research. 

This presentation and design elements were created using Adobe express.

Ads were used from "Ads of the World."